1-Choosing Your Niche
Narrow in on a niche by identifying your target market. By the end of this module you'll have at lest 3 target market ideas and a plan for selecting which one you want to zone in on for the remainder of the program (and beyond).
2-Deciding What to Sell
Deciding what to sell can be overwhelming- especially with so many products to choose from! In this module we will identify how to create a cohesive collection that will speak to your audience.
3-Creating Great Designs
Did you know you don't have to be an artist to create great designs? When you wrap up this module you'll know how to effectively navigate three design programs you can use for your own products.
4-Selecting a Manufacturer
There are so many amazing POD manufacturers to choose from. Now that you have your collection pieces chosen and your designs ready, you're ready to explore which manufacturer(s) can meet your needs. In this module we take a deep dive into four manufacturers.
5-Setting Your Prices
Show me the money! In this module we explore multiple methods for pricing you goods and aligning those prices with your business goals. Our Pricing Programs gives you to the tools you need to determine you prices and your profits.
6-Building Your Online Store
Worried your not "techy" enough to build a website? You're wrong! In this module we show you have to build out a Shopify website from beginning to end. We'll explore Shopify's offerings and how to build sustainable routines for managing your site.
7-Marketing Strategies that Work
From going "live" on the 'gram to identifying and using trending content, we'll explore how to get your products in front of the people who will buy them. In this module we'll explore ways to create content and strategies for connecting with your audience.
8-Workflows and Routines
Now that your product based business is launched and ready for the world- ensure you can keep that business and yourself productively organized. Learn how to prioritize and balance all that things that go into business ownership. Walk away from this module with downloadable templates that will help you stay focused, organized, and productive.
9-Odds and Ends
In this module we circle back to any unfinished business, unanswered questions, or things that popped up long the way like "what about my packaging? What if my stuff does not sell? How can I prepare for in-person events? How can I get my products in stores? and other pressing topics that may pop-up. This culminating module goes back through all your questions and ensures that they are answered.
10-Closing Celebrations
In our final module- which really isn't a module but a celebration- we will join together one last time so you can show off your goods! Enjoy practice pitching to your cohort members and showing off you products and website. It's time to celebrate all the hard work you've done!
